7th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2015


ASDA’A Burson-Marsteller, the Middle East’s leading public relations consultancy, today released the seventh edition of The Arab Youth Survey. This annual initiative provides reliable data and insights into the attitudes and aspirations of the region’s 200 million-strong youth population. International polling firm Penn Schoen Berland (PSB) conducted 3,500 face-to-face interviews, the largest survey to date, with exclusively Arab national men and women aged 18-24 in the six Gulf Cooperation Council (GCC) countries of the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain; Iraq, Egypt, Jordan, Lebanon, Libya, Palestine, Tunisia, Morocco, Algeria and Yemen. The interviews were conducted from January 20 to February 12, 2015.

Participants were interviewed in-depth about subjects ranging from the political to the personal. Topics explored included their concerns and aspirations, their views on the economy and the impact of the Arab Spring, their media consumption habits, attitudes towards traditional values and the people who influence them. Findings from this year’s survey reveal opinions on economy and culture, two of the biggest obstacles facing the Arab region, and uncertainty whether democracy could ever work in the Middle East.

The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private sector organizations with data and analysis to inform their decision-making and policy formation.


7th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2015 from Burson-Marsteller Brasil